August 20, 2025

Laciudad deloschicos

travel and adventure

Tour de France crash inspires high-tech solution for safety

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Safe Cycling Race's warning signs in action

Markus Lærum, founder of Safe Cycling Race (Image credit: Safe Cycling Race)
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Safe Cycling Race's warning signs in action

The sign shows the correct way around the roundabout (Image credit: Safe Cycling Race)
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Safe Cycling Race's warning signs in action

Right turn! (Image credit: Safe Cycling Race)
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Safe Cycling Race's warning signs in action

The sign warns of a traffic island (Image credit: Safe Cycling Race)
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Safe Cycling Race's warning signs in action

In Paris-Nice, the Safe Cycling Race signs warn of a divided highway (Image credit: Safe Cycling Race)
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Safe Cycling Race's warning signs in action

In the Tour de France, a Safe Cycling Race sign on a traffic island (Image credit: Safe Cycling Race)

In the opening stage of the 2016 Tour de France, Alberto Contador rounded a sharp corner only to find an unexpected traffic island, slid out and crashed, taking down several other riders including one from Team Sky. What is an unfortunate and increasingly common problem in pro cycling proved to be a business inspiration for Norwegian entrepreneur Markus Lærum, who founded the warning sign company Safe Cycling Race.

Astute cycling fans might notice some of Lærum’s infrastructure showing up more frequently in the top professional cycling events, in particular during Gent-Wevelgem this weekend when there was a flashing sign indicating the sharp right turn coming off the race’s key ascent, the Kemmelberg.

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