The brand
The Landmark London is a 5-star, luxury hotel situated in downtown London. It’s identified for its stunning glass-protected atrium and lush palm trees — which are effectively documented by both vacationers and locals on Instagram and travel overview web sites. Friends of the lodge knowledge quintessential London appeal in the sumptuous environment of this spectacular Grande Dame lodge. Attendees discover luxury, sophistication, and serenity inside of the partitions of this enchanting resort. It is a real oasis from the hustle and bustle of London.
The challenge
Over the earlier 12 months, the Landmark London’s staff went by means of a transformation — with Emanuela Da Ros signing up for as Internet marketing Supervisor and Richard Kratochvíl shifting from Reservations to Revenue. The past visitor marketing and advertising crew experienced moved on, so Emanuela and Richard had been tasked with leveraging the current tech stack and putting together new methods to enhance revenue. Their 1st job was to consider on driving revenue through e-mail marketing and advertising.
The option
The good news is, The Landmark London had Revinate Promoting as element of their current tech stack. The two Da Ros and Kratochvíl ended up equipped to get up to velocity swiftly, thanks to the platform’s intuitiveness. “Revinate was truly simple to understand,” states Da Ros. “It’s tremendous person-welcoming.”
Revinate Marketing’s power is in segmentation and personalization. Both of those are extremely crucial for the luxurious lodge. Company hope higher-top quality ordeals from just about every interaction with staff members, whether it’s in person or by way of e mail.
“Prior to Revinate, we had been operating with a different resolution that only provided a one template, so every single segment obtained the exact e mail,” Kratochvíl clarifies. “Now, with Revinate, we have the potential to use a distinct template for each and every phase and tailor the communications and provides. We can talk to our corporate bookers otherwise than our transient visitors, which is really essential to us because it will allow us to forge greater associations with our attendees.”
Likewise, the potential to segment and personalize advertising emails has produced a massive difference in the team’s ability to generate direct bookings and upsell profits. Since Revinate Promoting is able to leverage data from distinct databases, The Landmark London can send qualified upsell communications to spa attendees, loyalty customers, and resort friends. In actuality, Da Ros attributes their good results with upsells to how simple it is to develop customized campaigns to various segments in Revinate Promoting.
When the income-driving performance of Revinate is essential, Da Ros and Kratochvíl are speedy to issue out that the platform’s worth goes outside of the pounds acquired. “With Revinate, we can provide our friends with a constant journey, from the very first booking confirmation electronic mail to upselling facilities all the way to the submit-keep study,” Da Ros states. “This regular experience is important to protecting a powerful brand and driving visitor loyalty.”
Kratochvíl also provides, “We have a spouse in Revinate that we can have confidence in to acquire slicing-edge technological know-how that guarantees that each and every conversation our guests obtain will be on-brand, customized, and optimized to their system. That’s significant for us for the reason that it’s what our attendees count on from us.”
The benefits
With Revinate Advertising and marketing, The Landmark London delivers significant high-quality and on-manufacturer ordeals to friends, even when they’re not on residence. The staff has an straightforward way to converse with visitors and a powerful channel to travel income. Subsequent a pair of rough a long time for the complete business, The Landmark London is seeing need return. They have created additional than £2m in immediate bookings with Revinate Internet marketing so significantly.
