Destination Marketing: A Right Marketing Mix

Otto I. Eovaldi

Destination Marketing has many unique features that make sure that it is intrinsically complex and difficult, which includes the following:

• While talking about the marketing of a destination, it has to be kept in mind that it’s an independent product compared to a seat in airlines or a hotel stay. Addition of numerous individual products makes a successful destination. These numerous products comprises of natural attractions, tourist attractions, hotels, restaurants and spas and many others.

• It is quite similar to a Lego set, a visitor/can create his own set of products according to his taste and travel requirement. However, different travelers will pick different products from a single destination to design their own bespoke product or experiences that are unique and distinctive.

• Since destinations offers varied products to different sectors at various time intervals, in such circumstances’ recognizing the competitors is one of the major chore for the destinations. This errand is tricky as far as destination is concerned.

• The task of identifying the real competitors and bating them is quite intricate. The destinations must have strategic and focused marketing plans through which it can be achieved.

Right Marketing Mix

A right marketing mix is quite vital for a destination marketing to succeed. For the brands that are passionate to bring up their destination worldwide, always consider tying up with a Destination Marketing Organization. The destination company concentrates on launching new products in the worldwide market through integrated PR, marketing and sales approach.

• FAM and educational trips for prospective clients

• Marketing and promotion of the destination through social media and email marketing

• Brochures, flyers, marketing and promotional supply of products

• Harmonizing with the delegates of trade fairs and events

• Organize global trade fairs and tourism shows

• Designing marketing strategies using the correct marketing mix method

• Representing and performing in the travel conferences and exhibitions

• Taking active participation in workshops

• Database Management

Staff Training and Support

• The mission of a destination marketing company is to help its clients to connect with prospective visitors. They market and eulogize the destination/brand to the worldwide target audience. They involve personally with your customers in travel trade shows and fairs to give a personal touch.

• A destination representation and marketing firm assists their clients with an everlasting presence in the worldwide market. These marketing companies work on the strategies and tactical plans to bring their customers on top position in the travel world.

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