Beales Hotels, the family-owned hotel group founded in 1769, is set to open a hotel in Suffolk in the late Spring following the first phase of a significant refurbishment.
It said the recently acquired The Bell Hotel in Saxmundham is “perfectly placed” to access The Suffolk Coast and Area of Outstanding Natural Beauty, as well as tourism hotspots like Aldeburgh, Snape and Southwold.
With plans in place for a “phased sensitive, but extensive renovation”, the grade II listed building will eventually feature 15 “beautifully appointed” rooms and suites.
Beales Hotels is working with local businesses; Cotton Tree Interiors in Saxmundham, on the interior design, and Brooks Architects in Leiston, who specialise in complex renovations. The fully refurbished bar, dining room and lounge will aim to bring together “comfort and style” that suits both leisure and business travellers.
It also confirmed consulting chef Clive Dixon will help to establish a quality food offering at The Bell Hotel, adding his “creative style” to the locally-sourced menu.
Ashley Beale, general manager of The Bell Hotel, and ninth generation of the Beale family, said: “This marks a new era for Beales Hotels as we bring our renowned service and hospitality to Suffolk. Suffolk has always been a holiday retreat for those in the know, and its popularity is growing year on year.
“With so much to do and some exquisite local produce to feast on, we aim to make The Bell Hotel a destination venue for leisure travellers as well as a comfortable base for business travellers.”
Andrew Beale, MD of Beales Hotels, said: “We are proud to add The Bell Hotel to our portfolio.” Adds: “This development will be a welcome addition to Suffolk in the late Spring and will set a new standard for luxury accommodation in the area. The team and I can’t wait to start welcoming guests in May and building strong ties with our neighbours and the wider community.”