Destination Marketing: A Right Marketing Mix

Destination Marketing has many unique features that make sure that it is intrinsically complex and difficult, which includes the following: • While talking about the marketing of a destination, it has to be kept in mind that it’s an independent product compared to a seat in airlines or a hotel […]

Myanmar – An Exotic Destination

INTRODUCTION: Myanmar which is also known as Burma is one of the world’s most diversified and culturally enriched countries. Rudyard Kipling quoted that, “Myanmar is unlike any other country on heart of the earth”. Once you visit it you will know it yourself! This country is well known for its […]

Holiday Destination – Spain

1954 saw the first ever package holidaymakers to land on the Costa Brava. It’s hard to imagine how things must have changed since then. This pioneering group of travellers stayed in a small village with only a handful of family run hotels. There were no banks or other amenities and […]

Botswana Is The Perfect Safari Destination

Botswana is one of the most attractive regions of Africa and a great safari destination. It’s been described as a land of wilderness, teeming with wildlife. The astonishing channels of the Okavango Delta; the Chobe National Park nearby and the Linyati Rivers will turn a Botswana safari tour into an […]