5 Online and Offline Ways to Promote a Store’s Grand Opening 

Launching a new store can be exciting and daunting at the same time. To bring people through the door, you need a clear and thoughtful plan to promote your store’s grand opening event. To make this event unmissable, you need the right mix of marketing strategies. 

In this blog post, we’ll discuss 5 practical ways to promote a successful store grand opening, both online and offline. By using tools and tips mentioned below, you can ensure a solid turnout for the event. 

1. Creating Branded Visuals

You need your brand to be instantly recognisable. In order to achieve this, you need to work on visibility first and foremost. People need to understand what you’re opening to show up for it. You can start with designing promotional materials such as:

• Posters and flyers for in-store and street-level promotion
• Social media graphics for posts, Instagram Stories, and Reels 
• Digital signage or printable posters for your windows 

To make this task easier, you can use grand opening flyer templates. Since these templates are pre-sized and structured for promotions, you can save time and avoid the hassle of hiring a designer. All you need to do is customize colours, texts, and images to match your brand’s visual identity. 

2. Promoting Your Event Across Multiple Social Media Channels 

Social media is one of the fastest ways to reach people in today’s age. If you post consistently before launch day, you have better chances at reaching a wider audience. A solid social media marketing strategy includes the following techniques:

• Countdown posts 
• Sneak peek posts of products or interior of the store
• Announcements of discounts, giveaways, or live activities 

You can also use location tags and local hashtags so that nearby customers can reach you. Geographical marketing is important because these customers are most likely to attend. 

3. Using Email Marketing

People often overlook email marketing for grand openings, but it’s incredibly beneficial. People tend to think of email marketing as overused or outdated, but if you do it right you can ensure a turnout for your event. If you already have contacts from pre-launch signups or existing businesses, you can send them an invite to your store’s grand opening event. 

Use your email to:

• Announce the opening date and time of the event
• Share exclusive opening-day offers 
• Remind customers one day before the event 

Email marketing is effective because people are most likely to skim their inboxes on a daily basis. To catch attention, keep your emails short, visual, and benefit-driven. Add a clear CTA at the end for actionable interest in your grand opening. 

4. Partner with Local Businesses and Influencers

Local collaboration is great for building credibility fast. By partnering with known local brands and microinfluencers in the area, you can acquire a wider audience. When trusted local names talk about your store, people listen. Smart collaborations can include deals such as:

• Cross-promotions with nearby local businesses
• Shoutouts from microinfluencers and local creators 
• Community group shares on Facebook, Instagram, or WhatsApp 

To promote your event, provide your partners with visuals that are ready to be posted on social media. Ensure that you keep your branding consistent amongst various social media channels. 

5. Adding Incentives

People are most likely to show up when there’s something in it for them. Offering customers incentives and exclusive perks is a great way to sustain their attention to your brand. Some grand opening incentives include:

• Limited-time discounts on grand opening day 
• Free samples or giveaways
• Raffles or loyalty sign-up rewards 

Make sure that the incentives are readable and highlighted across marketing material, whether it’s online or offline. A bold headline instantly motivates action. Promote your event with a straightforward benefit and attendance will become a no-brainer. 

FAQs

Here are frequently asked questions about promoting a grand opening event for a store. 

1. What’s the best way to promote your event?

One should always use a mixed approach to marketing. By combining social media posts with print media such as flyers and posters, you can reach a variety of different audiences. By using an online event marketing platform, such as PosterMyWall, you can manage these designs from one place without hassle. 

2. How early should I start promoting a store’s grand opening?

Ideally, promotion should begin 2-3 weeks in advance. This gives you enough time to teach people what your brand’s about, build awareness, share reminders, and reach people who might need a notice ahead of time to confirm availability and attendance. 

3. What marketing materials are essential for a store’s grand opening?

You’ll need a few. Start off with a clear announcement flyer, social media posts, and one reminder-style design closer to opening day. Printed physical flyers will work well for reaching local audiences such as those in schools, grocery stores, gymnasiums, and car washes.